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Many entrepreneurs insist they have no time for marketing. They claim they're too busy running their business to promote it.
The owners of Morris Crossroads in Mount Olive — the largest block of Class A office space in North Jersey — are shifting their marketing strategy to include finding a college or university to occupy the facility that’s been on the market for two years.
One of the highlights of The Aloha Summit a few months ago in Hawaii was having Andy Sernovitz beam in electronically and join us for an hour of discussion and insight. Andy should be a familiar name, he's the author of Word of Mouth Marketing . read more
ZUG, Switzerland - A Swiss court ruled Wednesday that FIFA failed to properly oversee marketing payments worth hundreds of millions of dollars in a case that revealed how sports officials for years received large sums for arranging lucrative sponsorship and broadcast deals.
Of all the Internet success stories, Google's YouTube has to be at the top of the list. If there was ever doubt that it isn't a major media outlet, just consider three marketing efforts launched on the video sharing service: One from Michigan's own Indian River resort community, another from Sprint as a pay-for-play way to hype a new phone, and a much more sneaky use by doctors who pay patients ...
The creative employees of Crosby Marketing Communications work on several projects inside the company's west Annapolis office.
With customer-generated product reviews posted on outdoor apparel and gear retailer Mountain Gear’s web site, higher conversion rates in an e-mail marketing campaign led to average order values up by more than 80%, the retailer says.
The Gill Foundation announced today the hire of Fred Sainz as the director of communications/marketing. Fred, who is currently the director of communications and press secretary to Mayor Jerry Sanders of San Diego, will officially join the foundation on August 18.
Utilizing iCentera v5.0, organizations can manage large amounts of marketing and sales material through targeted, secure delivery portals. Role-based content management ensures secure delivery of right content to right groups, including staff, partners, and customers. Segmentation of content enables organizations to expand use of iCentera across business units and divisions, replacing intranet ...
The Chicago Cubs announced Thursday that Anheuser-Busch renewed its marketing agreement with the team, and A-B will continue as the exclusive malt beverage sponsor during Cubs broadcasts on WGN-TV through the 2013 season. (BUD)